Managing Customer Value
grayspective aka John Gray. John participated in a past podcast with me recently and below is an excerpt from the podcast. The entire podcast and transcription is available at Startup Entrepreneur to Storyteller. Joe: Is there a good way of doing it to develop stories for businesses? John: I think ultimately is it starts at Read More …
In discussing Goods Dominant Logic (Gd-Logic) versus Service-Dominant Logic (SD-Logic), I probably oversimplify the message when I use the comparison that GD-Logic focuses on the thought of value derived at the point of transaction and SD-Logic focuses on the thought of value derived at the point of use. I went into this thinking in a Read More …
An outline of most sales stories that you will see goes something like this. First, you must grab their attention or the hook. Second, you tell them a relevant story that addresses their needs starting with the current state and the deficiencies or pain points, proceeding to describe the future state and how it will Read More …
I have not gone all in on Customer Journey Mapping and Customer/User/Buyer Personas because the vast majority are created without the Customer/User involvement. Though they may be the “best” we can do, I feel we often stereotype our customer/users into what we want them to be versus who they are. In lieu of this, I Read More …
Everyone will tell you it is about Content, Stories and Targeting (Relevance) your audience. Well, sure it is, we have been talking about that since before the days of Moses. Just look at what Moses offered: He was born a Hebrew, he was one of them. Evidence to lead: He was practically king of Egypt Read More …
This eBook is a transcription of the podcast, Stories of Lean and Agile with Claudio Perrone, aka Agile Sensei. Our podcast was a collection of his thoughts on the use of Agile and Kanban and his work in the development of presentations such as Crafting your Storyboard and The Rise of the Lean Machine Storybook. Read More …