grayspective aka John Gray. John participated in a past podcast with me recently and below is an excerpt from the podcast. The entire podcast and transcription is available at Startup Entrepreneur to Storyteller.
Joe: Is there a good way of doing it to develop stories for businesses?
John: I think ultimately is it starts at that real high level with any business is being able to answer those questions as “Why are you doing it? Why do you matter? If we went out of business tomorrow, would anybody miss us and care? What’s our purpose?” Attaching meaning to purpose, and I think that most people that are highly capable, successful in business, can tell you more about their purpose and the meaning behind what they’re doing than describing how awesome they’re widget is.
Joe: What advice would you give to an aspiring technology writer?
John: Definitely be curious. Have a sense of what areas of technology you’re comfortable with and what you’d like to have conversations about. I have some distinct areas for myself that I enjoy learning about and writing about that harbor around this whole area of the internet of things and gene and machine technology, some of the things that are going on definitely in the health care space, mobile communications, and largely business to business type of stories.
The merging of software and hardware gets my attention, artificial intelligence, augmented reality. I have ADD, so I have a number of things that catch my attention. But yeah, I think find out what you’re passionate about and get out to events, build a network, and above all make sure you’re trying to write every day, work on the craft.
Related Podcast and Transcription: Startup Entrepreneur to Storyteller
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