Managing Customer Value
The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy is one of the best introductions on how to tell your story as a For-Profit or Non-Profit organization. This might be an endorsement; I own the book in both audio and as a Kindle. The book is short, to the point and Read More …
A common sales exercise is to have a new salesperson state in a paragraph what they do for the company. They are then asked to state it in a sentence or two, after that one word. Organizations will often do the same thing in a mission exercise. It provides clarity to the mission. It is Read More …
Recently, in a sales session, we introduced the idea of having a sales team construct a sales story of their last major sale. We went from how the customer’s organization became aware of the product through how marketing, inside support to include engineering and of course sales participated. Most of us would relate it to Read More …
Of course, most of us are big fans of Malcolm Gladwell. He had delivered some of the best TED talks and this story, The unheard story of David and Goliath is another one. I have used David and Goliath in many examples for other reasons and I am certainly happy to have this one as Read More …
Robert B. Camp holds a bachelor of science degree in engineering from the United States Military Academy, West Point, New York, and a master of business administration from Franklin Pierce University, Rindge, New Hampshire. Robert spent almost 20 years of his career working for Mobil and Lockheed Martin. Throughout his career, he has performed roles Read More …
I stepped in and hosted a podcast for LetusDropShip, a new drop shipping company that offers a unique way of handling drop shipping. They seek out niche manufacturers and offer them the support of their worldwide distribution system of warehouses and online/offline retailers. LetusDropShip concentrates on building brands and niches. One of these manufacturers, Trego Read More …