Managing Customer Value
One of my most listened to podcast is with a relative unknown Agile guy named Eric Landes. In the Agile world, I expect he is well-known and has spoken at a few of the conferences I have attended. I was re-reading the transcript today after seeing how highly rated the original podcast was on my Read More …
This outline is not an in-depth user analysis by any stretch of the imagination. It is more for the product-orientated company that needs a simple wake-up call about defining their customer base. I still struggle with narrowing the focus of customers when face with the decision of where to direct their marketing efforts. This outline Read More …
Time and time again, I struggle with people identifying their ideal client. This is my attempt to take some of the mystery out of the selection. I think once you have this identified, 50% of your marketing is done.
Innovation is tough in the best of times. What do you do when times are tough and your industry’s very survival is in question? It is tough and don’t leave a good idea get wasted because of a poor plan. 1. Lower the cost of testing. Chapter 8 of our new book, The Innovator’s Guide Read More …