thru Adaptive Marketing Practices
More than a Design Tool When we think of Lean 3P are minds drift automatically to Lean Design and Lean Product Development. That is the purpose of it; Production, Preparation, Process. As a result, we deliver not only a better product/service to the customer but also to our own internal organization. However, unbeknownst to me, Read More …
My original gateway to Lean came from the systems thinking perspective developed by Peter Senge in The Fifth Discipline: The Art & Practice of The Learning Organization and Kaplan and Norton’s, The Balanced Scorecard: Translating Strategy into Action. In between Lean and Systems Thinking, I spent some time with Six Sigma because Jack Welch and Read More …
Lean Sales and Marketing is just not another extension of Lean into another area of business. if you think that way, you will be marred into product dominant thinking. You must recognize Lean as the pathway into Service Dominant Logic Thinking (Vargo and Lusch (2006)). Lean is used as the vehicle to deliver effective and Read More …
We may not be that far away from sitting next to a customer and "sketching" a 3D interactive prototype as we discuss his needs. The heck with the tablets back to pen and paper -sort of! Electronics aren’t just for experts and engineers. Kids and amateurs should be able to play, too, which is Read More …
I find it interesting to watch as people try to take their product development skills and innovation tactics and apply them to Sales and Marketing. I will admit there are a “few” similarities but what works for development and innovation does not necessarily work for established brands. Even when you go to market with new Read More …
John Hunter has been enlisted to write the Deming Blog and discussed this speech in great detail in a recent blog post, Speech by Dr. Deming to Japanese Business Leaders in 1950. The Deming Blog is a newly created effort by the Deming Institute. John is my guest next week on the Business901 podcast. Clayton Read More …