thru Adaptive Marketing Practices
One of the true experts in the Lean Accounting world is Jim Huntzinger. He has over twenty years experience developing Lean enterprises through system design and development, implementation, and guiding organizations both strategically and tactically through the transformation process. He is Founder and President of Lean Frontiers. Entire Transcription and Podcast: Leading with Lean Accounting Read More …
An excerpt from my interview of Ross Maynard. Ross has worked as a coach and consultant with a wide range of British and European organizations for over 20 years. Entire Transcription and Podcast: Managing Value Streams in Lean Accounting Joe: I think it makes so much sense of building the organization from the value you Read More …
Is Selling a Team Sport? I think so, and so much so that I wrote the eBook, Lean Engagement Team. In the book, I concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch Read More …
The challenge many organizations have is separating or differentiating themselves from the competition. We have discussions about our unique value proposition or unique selling point but with many organizations once they get down to explaining it, it all sounds the same to the customer. It seems that everyone can be anyone with “good marketing”. Looking Read More …
The Challenger Sale author Matt Dixon, is my guest next week on the Business901 Podcast, and though I could not resist talking about The Challenger Sale: Taking Control of the Customer Conversation, the discussion eventually got around to his new book The Effortless Experience: Conquering the New Battleground for Customer Loyalty. I like to think Read More …
I fail to see the argument against standard work. This argument even for startups to not develop standard work practices is baffling to me. Now, the first thing I must do is create my box for standard work: My thoughts about Standard Work: Standard Work should only encompass part of your time. Every person wants Read More …