thru Adaptive Marketing Practices
Most of them know how to solve their problems. Most of the time a salesperson is not invited to the table till 60% of the decision process is already completed. If you are there to tell the customer that 1 + 1 = 2, you are there responding to a request for a proposal and Read More …
In last week’s podcast with Linda we dove into the topic of insights. How she phrases it may lead you to re-think the way you train your sales people. Entire Transcription with Podcast Link: The New Sales Conversation with Linda Richardson Joe Dager: The Lean world is predominantly on the operational side where we think Read More …
Nir Eyal distilled years of research, consulting and practical experience to write Hooked: A Guide to Building Habit-Forming Products. He founded and sold two technology companies and taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing appears in the HBR, The Atlantic, TechCrunch, and Psychology Today. An excerpt Read More …
Next week’s podcast is with Nir Eyal, author of the book Hooked: A Guide to Building Habit-Forming Products. In the podcast, we discuss BJ Fogg’s work at Stanford on Behavior. This is a great introduction to how to create daily habits. How would you change your habits around Customer Engagement? How could you help create Read More …
This is a presentation based on a full day workshop on developing a Lean Sales and Marketing Engagement. I view sales and marketing from a standpoint that it can no longer operate in a vacuum. It has become as much as an input as an output and intertwines across many of the departments within the Read More …
The last two Business901 podcast featured Adam Zak, founder and CEO of Adam Zak Executive Search. Adam is an accomplished senior executive with more than 25 years of experience spanning the areas of management, consulting, financial and operations management and talent acquisition. He co-authored the book, Simple Excellence: Organizing and Aligning the Management Team in Read More …