thru Adaptive Marketing Practices
Kaizen is about involving employees to get them not only the way to do work but to help improve the way others do their work. The Friday Video Series continues with Dr. Michael Balle, the Gemba Coach at the Lean Enterprise Institute. This series of videos continues with a central theme of Kaizen. Dr. Balle Read More …
Geoff Bellman co-author of Extraordinary Groups: How Ordinary Teams Achieve Amazing Resultswas my guest on the Business901 Podcast. In this book, Geoff and co-author Kathleen Ryan reveal that people instinctively sense when a group experience is something special, something different from the ordinary, something that surpasses their expectations in a positive, remarkable, and hard-to-describe way. Read More …
In a previous post, Identifying your Lean sales and marketing teams, I discussed the other roles in the Lean Sales and Marketing Process. This is part of the SALES PDCA framework that we use before starting the PDCA IMPROVEMENT LOOP. The role of Team Coordinator (TC) is the key person in the Lean Sales and Read More …
Central is a Research, Design & Development firm based in Sausalito, just over the Golden Gate bridge from San Francisco. They use the design process to tackle complex problems and help transform the way organizations, people and networks look at systems design. These two videos of 20 videos are part of a process they used Read More …
When I use the SALES PDCA approach in Lean Marketing, I emphasize the use of sales and marketing teams. It is one of the underlying principles that is needed. Sales has operated for so many years based on the idea of the individual salesperson calling on “his” accounts and the organization reinforcing this structure through Read More …
Though this is a well documented Ted Video, I ran across the RSA Animate video version of Ken Robinson’s discussion on education. Funny thing about it was that it really hit a chord when thinking about the typical Sales Cycle or Marketing Funnel. Not the part on Attention Deficit Disorder but when he talks about Read More …