thru Adaptive Marketing Practices
In Arie Goldshlager’s posterous he says, I found the following interview with MIT Sloan Management Review, Michael Schrage on Value-Creation, Experiments and Why IT does Matter very instructive. Note particularly: “The cost of experimentation is now the same or less than the cost of analysis. You can get more value for time, more value for dollar, Read More …
In a thread on the Design Thinking Network Blog, blogger Nick Crane asked the question, “Can Lean enhance or contribute to ‘Service Design”? Graham Hill, who can be found at the Customer Insider blog left the following comment to this question: Hi Nick, Are you sure you are asking the right question? Let me explain. Read More …
This is a transcription of the Business901 podcast, Connecting Social Media and Traditional Marketing thru Measurement podcast with Guy R. Powell co-author of the new book,ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. His company, DemandROMI, (www.DemandROMI.com) is based on helping marketers and business executives to take these critical Read More …
Value Networks and the true nature of collaboration by Verna Allee with Oliver Schwabe is a digital edition book located at http://www.valuenetworksandcollaboration.com. From the book: Work life is completely changing as social networking and collaboration platforms allow a more human-centric way of organizing work. Yet work design tools, structures, processes, and systems are not evolving Read More …
I decided to clean off my book shelves this weekend and as a result I am offering a special deal on over 50 Continuous Improvement Book titles. For anyone that purchases from the Business901 Amazon Shop (which means that I must be the seller and shipper of the book) I will include the paperback version Read More …
This is a well documented video that was recently posted on the Agile Advice website. It can serve as a refresher or as a starting point on how you should assemble a Lean Sales and Marketing Team. The process that IDEO goes through to innovate a new shopping cart: Could this mantra work on your Read More …