Managing Customer Value
Could this approach actually make Sales a Noble Profession? I had the pleasure of discussing with Régis Lemmens his new book, From Selling to Co-Creating. He is a partner at Sales Cubes, a sales management consulting firm located in Belgium, specializing in sales and key accounts management. He is a firm advocate of design thinking Read More …
Bob Thompson is founder and CEO of CustomerThink Corporation which includes being editor-in-chief of CustomerThink.com, the world’s largest online community dedicated to helping business leaders develop and implement customer-centric business strategies. In a short podcast, edited out of last weeks podcast (either Bob or I talked to long) What It Really Means To Be Customer Read More …
I fail to see the argument against standard work. This argument even for startups to not develop standard work practices is baffling to me. Now, the first thing I must do is create my box for standard work: My thoughts about Standard Work: Standard Work should only encompass part of your time. Every person wants Read More …
I introduced the SALES PDCA framework in the book, Marketing with PDCA. It is nothing more than a standard PDCA cycle except the SALES part of the framework is where the team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA stage, the team is empowered to make Read More …
When was the last time you had a discussion about designs with more than one blocking variable, such as a Latin Square Design? Or maybe, a midnight discussion on empirical modeling or factorial designs at two levels? Those were the days. Recent publications, spurred by Eric Ries’s The Lean Startup, are Lean UX: Applying Lean Read More …
and more like an organism? “Or even better, what if we compared the company with other large, complex human systems, like, for example, the city?” says Dave Gray in his new book, The Connected Company. In the podcast we discuss this type of company and investigate what Dave calls pods. We even take a little Read More …