Managing Customer Value
Ric Dragon’s organization is DragonSearch, one of the best boutique SMM (social media marketing) and SEO agencies in New York. They help companies use existing internal resources to monetize their investment in social. As a result of this work, Ric recently authored Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. Read More …
I think @RicDragon did it. Ric has unique insights grounded in marketing, process methodologies (such as Lean), Social Media and traditional web know-how. This is a process that is repeatable, improvable and documented in his new book, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. I had the pleasure of Read More …
What if there are conflicting requirements that ensure that you will be wrong? What if you have to pay an extortionist or suffer the loss of someone? What if you have to make a choice between resources, fairness, payment? What if your choice becomes take it or leave it? What if your choice only has Read More …
Service Design and Lean Services have been a large part of my efforts this year, both researching and implementing. It is a result of the work that I have been doing in Lean Marketing. Just about in every case, we have had to work in the area of services both internal and external at the Read More …
Many of us believe that all we need to do is create better, more innovative products, the Apple mystic? The product continues to be the primary focus of business. Can we stay ahead of competition by products alone? Or even with products in general? We have used Lean to make products that are easy to Read More …
The Lean Supply Chain & Logistics Simulation game was discussed in the podcast, Why use a Lean Simulation Game? with Paul Myerson, author of Lean Supply Chain and Logistics Management. This is a transcription of the podcast. Paul’s Lean Supply Chain & Logistics Simulation says Enna, will help your company realize its goal of becoming Read More …