Managing Customer Value
Tracy Defoe is the president and chief Education Organizer of The Learning Factor Inc. A Vancouver-based organization dedicated to making business and labor smarter about learning through innovations in workplace education. Tracy does this is a variety of ways and one her favorites is the Toyota Kata. That was our primary discussion point for the upcoming Read More …
The general thinking around developing a value proposition is that we all gather in this room and create a wall of post-it-notes through a brainstorming exercise, and then we (sometimes) iterate through testing our value proposition with customers. I know that may be an oversimplification but in most of my experiences, it is not that Read More …
Drew Locher is the co-author of The Complete Lean Enterprise: Value Stream Mapping for Office and Services, Second Edition. Drew was my podcast guest this week and we touched about how the innovative a Value Stream Mapping process could or as Drew put it should be. You can learn more about Drew at his company web page, Change Read More …
Author of The Complete Lean Enterprise: Value Stream Mapping for Office and Services, Second Edition, Drew Locher, is my podcast guest this week and we touched about how the innovative a Value Stream Mapping process could or as drew put it should be. You can learn more about Drew at his company web page, Change Read More …
Part of The Lean Minute Collection on YouTube In the Business901 podcast, Linda Richardson discussed her new book, Changing the Sales Conversation: Connect, Collaborate, and Close. She touched upon one area that intrigued me a great deal, the Value Model. In the value mode, she discusses the importance of understanding and planning to address the Read More …
A value proposition describes the value that your products/services offer those who purchase them. It states the compelling reason people buy from us. The stronger we make the proposition through quantifying it during the sales process the more likely we will get the sale. The statement(s) can be governed by Social, Emotional or Functional values. Read More …