Managing Customer Value
Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your Read More …
For the next week, I will be posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time Read More …
Several years ago at Agile Cincinnati, I had the opportunity to present this Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! It serves to this day, a good recap for a Lean Sales and Marketing presentation. On July 1st thru July 7th, the Business 901 blog will be dedicated to covering the Read More …
with purchase of the Marketing with Lean Book Series. Marketing with Lean Book Series available for instant download Offer Expires 1/15/2013 Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series. Marketing with PDCA (More Read More …
Have we reached the transformation stage in the customer experience hierarchy? If so, the role as an expert may have diminished substantially, and we are now seeking facilitators to guide us through our journey. Some of you may not know what I mean by the customer experience hierarchy and how it relates to the transformation Read More …
Lean Frontiers, Indianapolis, IN based, is known for producing the high quality, focused Lean Workshops. This fall (October 2-3, 2012) they are hosting the lean workshop, Lean Leadership presented by Mike Hoseus. The course is intended to demonstrate the role of leadership in connecting and simultaneously developing the “Product” and the “People” Value Streams in Read More …