My guest this week (yes, we talked to long) and next week is “Dr. Lisa” Lang. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. Dr Lisa has a PhD in Engineering and is a TOCICO certified expert in Theory of Constraints. She is currently serving on the TOCICO Board of Directors. 
This week podcast centered on applying the Theory of Constraints internally within an organization and creating a Control Poit within you system. If you focus on what’s important and leverage your resources where they can have the largest impact, the results are quick and substantial. Theory of Constraints is the focusing mechanism and then Lean and Six Sigma tools are used to leverage.
Dr. Lisa is the author of 3 books: Maximizing Profitability, Achieving a Viable Vision, Increasing Cash Velocity, and Mafia Offers is due out in May 2010. Science of Business specializes in increasing profits of highly custom businesses and applying Theory of Constraints, Lean and Six Sigma to sales and marketing, having developed the Mafia Offer Boot Camp, Velocity Scheduling System, and Project Velocity System.
Before becoming a consultant, Dr Lisa was in operations, strategic planning, purchasing, R&D, and quality while working for Clorox, Anheuser-Busch and Coors Brewing. She is known for having developed the Anheuser-Busch plastic beer bottle. In addition to consulting, Dr Lisa is a highly sought after Vistage/TEC speaker on “Maximizing Profitability”. Dr Lisa also provides professional keynote speeches and workshops for organizations like: TLMI, ASC, NTMA, MCAA, NAPM and private events for corporations like: TESSCO, Bostik, GE, Pfizer and Sandvik Coromant.
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Great Resource on the Theory of Constraints: Ebook on Integrating Theory of Constraints with Lean Six Sigma
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