Yesterday I discussed how to use marketing inside your organization and creating a burning desire to complete the project. Today is a checklist for your marketing department to use when implementing a Marketing campaign for the project.
Preparation:
In defining the scope of the project, set a clear destination mission, vision, objectives, milestones, strategies and timelines.
Name the project.
Accept current reality – don’t over extend
Build a burning imperative into the project!
Build a quick win situation that can be celebrated.
Plan it:
Discuss the burning imperative what it will take to achieve the Burning Imperative
Build the project plan: framework, mission, vision, objectives, goals, strategies, plans.
Detail the quick win and the celebration?
Organize the milestones in order of importance, celebrate appropriately.
Determine how you will communicate, positives and negatives both internally and externally.
Build a scorecard to show progress.
Do it:
Execute with your project plan but keep marketing part of team by giving them this information:
On track
Lagging but will be made up
Missing milestone
Recognize people that are making it happen, personalize it.
Recognize immediately extraordinary achievements.
Market continuously to customer with accomplishments and issues when possible.
Celebrate milestones and project completion, include customer when possible.
Follow up:
Communicate the final results to all stakeholders
Gain testimonial from customer.
Release news releases on project to include end results for customer.
Live it: Use as basis for all other work.