I had the pleasure of interviewing Dr Lisa Lang on the Business901 Podcast. She is considered the foremost expert in the world in applying Theory of Constraints to Marketing and currently the President of the Science of Business. She recently served as the Global Marketing Director for Dr Goldratt who is the father of Theory of Constraints and author of The Goal. This is a transcription of the 2-part podcast.
Utilization of the Theory of Constraints
Related Podcast:
If your constraint is in the marketplace, Do this!
Theory of Constraints equals Focus and Leverage
Joe, I can definitely agree with Dr. Lisa with regard to laying out the logic and then working on the emotion. Many business owners, in general, (of course not all) I work with are emotion based and make decisions that way as well. They rely on the CFO to learn and understand the logic.
Thanks for the interview, it was very enlightening!
The premise of Dr. Lisa's Mafia offer is unique. And it goes without saying, should we not all have one?
The premise of Dr. Lisa's Mafia offer is unique. And it goes without saying, should we not all have one?