Should JTBD be an ongoing process withing your organization? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Read More …
How much time does it take? How many resources do I have to put to this? What are the roadblocks to JTBD? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from Read More …
Getting Started with Innovation, Jobs to be Done? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Read More …
In a past podcast with Grant Leboff, Selling in the Digital World and author of Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, we briefly touched upon today’s sales funnel. He reminded me that the original sales funnel and still the one in general use today was developed Read More …
The Origin of Jobs To Be Done Theory (JTBD) and the practice of Outcome-Driven Innovation (ODI) Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing Read More …
This is a compilation of the 5 part video series on Sales Prospecting which is a result of an hour-long interview with The Sales Hunter. Mark Hunter believes the success of a company depends on the success of the sales team and the sales managers. As Mark says, “Selling on price is not selling, it’s Read More …