Here is a preview to a new global marketing campaign from Xerox Corporation (NYSE: XRX) – the most ambitious and innovative the company has ever created – explores how Xerox helps iconic brands with business process and document management, freeing them to focus on what matters most – their real business. Xerox’s Chief Marketing Officer Read More …
This is a transcription of a podcast with Bill Dettmer, Senior Partner of Goal Systems International. Bill is the author of The Logical Thinking Process: A Systems Approach to Complex Problem Solving ) and Strategic Navigation: A Systems Approach to Business Strategy, two books around which Goal Systems International’s internationally renowned Thinking Process Course is Read More …
This is a Guest blog Post by Dr. Eric Reidenbach, the Director of the Six Sigma Marketing Institute. I think Dr. Reidenbach’s thoughts are right on target. We keep basing Continuous Improvement efforts in areas that are making little difference to the bottom line. Most manufacturers constraints are in the marketplace and till we address Read More …
Dr. Charlene Spoede Budd was my guest on the Business901 Podcast and as you would expect our discussion was about the Theory of Constraints Through-put Accounting methods and the application of the knowledge that we gain from this information. We discussed the use of accounting throughout the organization for developing predictive measures versus reactive. This Read More …
I have been promoting Lean Marketing and Six Sigma Marketing for quite a while and have typically been met with steadfast resistance. However, I am seeing more and more mentions of this and it is not coming from the Six Sigma Black Belts. It is being driven by Marketers and Accountants. Listen to one marketer’s Read More …
Received an excellent response on my post yesterday (Measuring The Customer Experience) on Twitter from a @pricingright that said; “With all due respect, it is far too simplistic to use customer advocacy as a measure of customer experience & it is wrong to draw causations. Correlations they speak about are from cross-sectional studies. Interesting but Read More …