Removing Uncertainty in your Decision Marketing

I had great pleasure having Eli Schragenheim on the Business901 Podcast. Eli has been part of the Theory of Constraints movement practically from the beginning. He started working with Dr. Goldratt as a programmer to program a game for adults that would teach them how to think over 25 years ago. During the podcast we Read More …

Theory of Constraints Supply Chain

This a transcription of the Business901 podcast that featured  Amir Schragenheim, President of Inherent Simplicity, a software firm specializing in TOC software for Production & Distribution environments. Inherent Simplicity is the exclusive software supplier for Production & Distribution software to Goldratt Consulting, Eli Goldratt’s consulting firm, in their Viable Vision strategic projects. Implementing the TOC Read More …

Increase Sales, Incr Face Time

Recently, I made a statement that said it is a disaster to have sales people operating on their own. I think sales can be better served by a team effort. One of the key players in the Value Stream Marketing concept is the sales person or sales team. I think the team should consist of Read More …

Is there anything new in Continuous Improvement

I question if is just the latest fad or the latest take on an improvement method that gets us motivated. It is  good that we continuously strive to improve whether it be Lean, Six Sigma or any Continuous Improvement effort. I made this quick chart out that describes just a few of the disciplines that Read More …

Role of Managing Data in Marketing

Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …

Managing your Value stream

I was having quite a discussion on Value Streams with Dr. Reidenbach founder of  Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …