I am not surprised but still amazed at this statistic. Two-Thirds of Small Businesses Go it Alone for Marketing More than half of small business owners say that generating new customers is a challenge for them, yet nearly two-thirds say they do not use outside support for marketing assistance, according to a survey of US Read More …
I recently contributed a blog post to the American Express Open Forum that included this list. If you would like to read the entire post, please go directly to the above link. My first question would be, “Is your marketing team disciplined enough?” How do you find out, start with this conversation: Is there a Read More …
I recently had an article published on the Duct Tape Marketing Site: When your business is in trouble it is safe to assume you have to do something different or you will get the same results. Change must occur. But what do you change to and how do you know that it is going to Read More …
Define the Work: Project Start Date(Part 2 of 2) One of the characteristics of a project is that there is a definite start and end date. This seems simple enough until you start to try to define exactly what these dates mean. There are no universally recommended standards for either date. In many respects, it Read More …
You might think that it doesn’t really matter when the project starts. Having a undefined start date does not take away from the fact that the work is a project. It’s obvious that the project started at some point, since there was a point when the work was not in progress and a point where Read More …
Marketing should be effective, efficient, and innovating, while focusing on understanding the customer’s needs. If we keep these thoughts in mind, we will only produce materials of value to a customer and only give the material to the customer when he needs it versus a constant barrage of information. The lean marketing assessment will provide Read More …