In the Sales and Marketing arena, we are exploring new propositions and environments as the main thrusts of our activity. I have found PDCA to be limiting and somewhat challenging to take people on the path of exploration. I was introduced to EDCA (E=Explore) it seems like a decade ago by Graham Hill but it never really Read More …
Often, startups think Product/Market fit is found by obtaining their first customers. They try to validate their product and customer base by building this Harry-Potter sales funnel thinking they can create a customer. The only measure part of the equation is the sales activity they generate within the funnel. I am not saying it doesn’t Read More …
Social media analytics for international market research offers insights for marketers to listen to their consumers in their common habitat. Through the use of modern tools their passions, preferences, and interests are compiled. These factors affect market attractiveness and allow estimation of market need for products or services. Social media analytics also allows for additional Read More …
Prime Target’s webinars are inspired by their clients’ stories and designed to bring useful insights on internationalization. Prime Target’s weekly demo will be provided to give a quick view of how their platform works and how it can help your team intelligently understand, respond, learn, and prevent issues across your international markets. The demo will Read More …
Brexit, US-China trade deal tensions, US-EU trade tensions make exporters and especially small businesses vulnerable to the sudden change in economic policies done by public agencies. A table is included highlighting consequences for US exporters. Though Tatiana Miron has worked with numerous North American companies, I think she offers a unique and maybe more objective Read More …
Prime Target’s webinars are inspired by their clients’ stories and designed to bring useful insights on internationalization. Prime Target, digital international advisory platform and Euromonitor International, a leader in market research, share with you techniques on international market research. During this webinar, we will focus on some use cases in Consumer Goods. Hear as well Read More …