People hold Kaizen events to move a particular problem along quickly. As I had mentioned in a previous post, I had mentioned the importance of having a good project management scheme intact to accelerate the implementation and/or execution. However, what makes certain types of companies good at implementation or for that matter, even certain individuals? Read More …
Brand identity is the backbone of any company’s marketing efforts. You know your brand identity should resonate with your target market, making them feel connected and welcome to your company. Your brand identity should also be unique and different from what other companies in your industry are doing. The goal of a branding strategy is Read More …
Appreciative Inquiry is a shift from looking at problems and deficiencies and instead focusing on strengths and successes. It is a tool for change, and it will strengthen relationships throughout your business. Most people struggle to obtain this mindset without training. We have just been conditioned otherwise. I always use the example that is about Read More …
Step 12: Sustain & Grow through the practice of standard work, continuous improvement, exploration (SDCA, PDCA, EDCA) Creating an adaptive plan is simple. Create a Current State Evaluate what is working and what is not. Perform a SWOT on established marketing segments (If your answer is everyone is a client, we are not a fit) Read More …
Donna Lichaw helps you navigate the oft-treacherous waters of product development. Helping you not just to tell stories or use stories to promote your product, but to build your products as if they were stories themselves. Her book, The User’s Journey: Storymapping Products That People Love shows you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and Read More …
The Imagineering Pyramid: Using Disney Theme Park Design Principles to Develop and Promote Your Creative Ideas was Lou Prosperi first book in the Imagineering Toolbox Series. When not visiting Disney parks, Lou is a manager, technical writer, instructional designer and former game designer. Lou’s book outlines 15 practices and principles that will enable you to make your Read More …