Learn Lean Sales and Marketing thru A3s


Marketing With A3

Available December 1 – Pre-Release Pricing: Applying Lean to Sales and Marketing thru A3s Learn to create and use A3s in Sales and Marketing for problem-solving, discovering opportunities and sustaining implementations. Transverse the Marketing Gateway of SDCA-PDCA-EDCA. When most Lean Organizations try to introduce Lean to sales and marketing they seldom Continue reading

Agile Project Management: The Highsmith A3

One of the best books I have read and certainly the one that has influenced me the most on Agile Project Management is Jim Highsmith’s book of the same name. I have referenced his material for many years on this blog. We are not short of Project Management books and Continue reading

Hyken on Customer Service

Shep Hyken is a customer service expert, professional speaker and bestselling author who works with companies and organizations who want to build loyal relationships with their customers and employees and this week’s Business901 Podcast guest. I encourage you to take a look at the Shepard Virtual web-based training solution that focuses on Continue reading

Don’t Start with a Process, Start with a Problem

In most of my presentations, I start at the very beginning by addressing the fact that for close to a decade now I have been presenting on the subject of using Lean in Sales and Marketing. Along the way, I have seen the gradual diminishing of Six Sigma influence and Continue reading

7 Norms of Collaboration

In one of my favorite sales books, yes – I treat this as a sales book, The Adaptive School: A Sourcebook for Developing Collaborative Groups, discusses how to place inquiry at the center of effective change. For sales people, this is a topic that should resonate with you.  The latest Continue reading

Will Salespeople be replaced by Artificial Intelligence

An audacious claim: in 10 years, the job of salespeople will be replaced by artificial intelligence. But don’t think layoffs. Think radical transformation in how the existing salesforces organize their selling strategies. In this presentation, Anand Kulkarni discusses how LeadGenius and its clients are addressing old sales problems with fresh Continue reading

Story Telling Stack

This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: StoryTelling A collection of Business901 Podcast Transcriptions that centered on Storytelling to include Transmedia and Visual Storytelling Stacks are a new way to organize your own publications, as well as any other publications that Continue reading

Can You Successfully Outsource Service?

I ask that question of next week’s Business901 podcast guest, Shep Hyken. Shep is a customer service expert, professional speaker and bestselling author who works with organizations who want to build loyal relationships with their customers and employees.  He is also the creator of The Customer Focus program which helps clients develop a Continue reading

Do You Know the Cost of Your Customers?

I think it would be safe to say that in traditional Lean Practices, the notion of Product/Goods Dominant Logic still prevails. The opposite, of course, is Service Dominant Logic. From that tradition, you will see many Lean companies viewing their product as a value stream and as a result, their Continue reading

Cespedes on Sales Strategies (Part 2 of 2)

Frank V. Cespedes is a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School. He has run a business, served on boards for start-ups and corporations, and consulted to many companies around the world. He is the author of five books as well as articles in Harvard Business Review, Continue reading