Not as easy as you may think, A SWOT Analysis

SWOT Anaylsis

In a past blog of mine, Growing your Company thru SOAR, I discussed the uses of SWOT (Strength-Weaknesses-Opportunities-Threats) outside the regular marketing realm and added some other areas as throughout the organization and also in Key Account Management. I also alluded to the regular practice of using SWOT simply as Continue reading

What is the Sharing Economy?

In her forthcoming December 1 release We-Commerce: How to Create, Collaborate, and Succeed in the Sharing Economy, author and CEO Billee Howard lays out her plan for a road map to navigate this largely uncharted business landscape, from how to build brand loyalty through social media to how to maintain scale Continue reading

Marketing Development Stack

This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Marketing Development A collection of Business901 Podcast Transcriptions that discusses Marketing in its purest sense. I did not include the “Social Media” only type of podcast which will be included in another stack. Stacks Continue reading

Advice for Sales Leaders on Sales Strategies

In a recent podcast, I ask Frank V. Cespedes, a Senior Lecturer of Business Administration in the Entrepreneurial Unit at Harvard Business School, some final advice to those sales leaders that are developing and implementing sales strategies. Frank’s latest book is Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling. Continue reading

Agile Project Management: The Highsmith A3

One of the best books I have read and certainly the one that has influenced me the most on Agile Project Management is Jim Highsmith’s book of the same name. I have referenced his material for many years on this blog. We are not short of Project Management books and Continue reading

Hyken on Customer Service

Shep Hyken is a customer service expert, professional speaker and bestselling author who works with companies and organizations who want to build loyal relationships with their customers and employees and this week’s Business901 Podcast guest. I encourage you to take a look at the Shepard Virtual web-based training solution that focuses on Continue reading

Don’t Start with a Process, Start with a Problem

In most of my presentations, I start at the very beginning by addressing the fact that for close to a decade now I have been presenting on the subject of using Lean in Sales and Marketing. Along the way, I have seen the gradual diminishing of Six Sigma influence and Continue reading

7 Norms of Collaboration

In one of my favorite sales books, yes – I treat this as a sales book, The Adaptive School: A Sourcebook for Developing Collaborative Groups, discusses how to place inquiry at the center of effective change. For sales people, this is a topic that should resonate with you.  The latest Continue reading

Will Salespeople be replaced by Artificial Intelligence

An audacious claim: in 10 years, the job of salespeople will be replaced by artificial intelligence. But don’t think layoffs. Think radical transformation in how the existing salesforces organize their selling strategies. In this presentation, Anand Kulkarni discusses how LeadGenius and its clients are addressing old sales problems with fresh Continue reading

Story Telling Stack

This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: StoryTelling A collection of Business901 Podcast Transcriptions that centered on Storytelling to include Transmedia and Visual Storytelling Stacks are a new way to organize your own publications, as well as any other publications that Continue reading