Intangibles Create Our Success

Part of The Lean Minute Collection on YouTube We need to understand the underlying forces of these relationships and what is critical for this activity. The conversation we must have, the value that must be delivered. Our models need to include the intangibles or informal exchanges that really build relationships. Continue reading

Spend Your Time Where Customers Are

Part of The Lean Minute Collection on YouTube Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time in the business that their customers are in. The simplest Continue reading

Lean Construction Stack

This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: The Lean Construction Stack I organized this stack on Lean Construction interviews with Gregory Howell, Alan Mossman and others along with a little Project Management. I ended up with 7 publications in the stack at the Continue reading

When Should a Start-up Start Marketing?

Would you re-write a book that has sold 35,000 copies in its first year? That is exactly what Gabriel Weinberg, CEO of DuckDuckGo, did with his book,Traction: How Any Startup Can Achieve Explosive Customer Growth. This is an excerpt from next weeks podcast with Gabriel as we help launch the new Continue reading

The RedQuadrant Method of Public Service Transformation

Benjamin Taylor is a founder and managing partner at RedQuadrant. He is passionate about systems thinking, customer-led transformation, lean, and generally thinking about better ways to run and lead organisations. He holds a lean six sigma black belt and is accredited to run the power+systems organisation workshop and ‘when cultures meet’ Continue reading

The AntlerBoy’s Version of Standards

I challenged this weeks, Business901 podcast guest, Benjamin Taylor of RedQuadrant, to a discussion about standards. Joe: I’ve always professed that standards are what creates the wow in an organization. Because someone knows exactly how far they can go, their limitations, limitations of the company. They know when to step Continue reading

The Answer to the Challenger Customer: Schwerpunkt

This weekend, I read the new book The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results, from the same group of people that brought you the books, The Effortless Experience. and The Challenger Sale. A short summary of the story is that it addresses the complications of selling to a Continue reading

Outlining the Value Model Mapping Process

Part of The Lean Minute Collection on YouTube In the Business901 podcast, Linda Richardson discussed her new book, Changing the Sales Conversation: Connect, Collaborate, and Close. She touched upon one area that intrigued me a great deal, the Value Model. In the value mode, she discusses the importance of understanding Continue reading

The Sales Professional Stack – 29 Publications

This is a collection of Podcast Transcriptions, called Stacks (see below) through my Issuu channel: The Sales Professional Stack I organized this stack around the concept of the “Sales” trying to leave out personal development, social media and marketing unless it had a direct bearing on “Sales”. I ended up Continue reading