Lean Sales and Marketing Workshop Preview
By · CommentsSeveral years ago at Agile Cincinnati, I had the opportunity to present this Lean Sales and Marketing presentation, It’s not your Grandmother’s Lean Anymore! It serves to this day, a good recap for a Lean Sales and Marketing presentation. On July 1st thru July 7th, the Business 901 blog will be dedicated to covering the material I present in a two-day workshop.
The reason I picked the title, It’s not your Grandmother’s Lean Anymore, was that I felt that so many people identify Lean with waste reduction. The first part of my slide deck discusses this and that part was delivered with a hint of sarcasm. After that I lighten up a little and discuss the new thinking that social media has brought upon us. After setting the stage, my tone changes dramatically after the slide, “Why Lean!” I discuss Lean and PDCA from the aspect of knowledge creation.
If you would like to get a head start on the activity surrounding the week of July 1st, I would recommend considering the purchase of the Marketing with Lean Book series.
Lean Marketing House (More Info): A starting point for creating true iterative marketing cycles based on not only Lean principles but more importantly Customer Value. Recommended 1st reading of series.
Marketing with PDCA (More Info): Targeting what your Customer Values at each stage of the cycle will increase your ability to deliver quicker, more accurately and with better value than your competitor. It is a moving target and the principles of Lean and PDCA facilitates the journey to Customer Value.
Marketing with A3(More Info): Enables sales and marketing to use the Lean tool of A3 as a structured approach for their problem solving, strategies and tactics.
Lean Engagement Team(More Info): The ability to share and create knowledge with your customer is the strongest marketing tool possible.
Are you Plusing your Show?
By · CommentsThat philosophy is found in the phrase that Walt Disney started and everybody in the Disney Organization knows. It is called “Plusing the Show.” Walt would say: “We have to keep plusing our show, if we ever lose them, meaning the guests, it will take us 10 years to get them back.
This is an excerpt from the podcast with Doug Lipp. Doug is a world-renowned speaker and acclaimed expert on customer service, leadership, change management and global competitiveness. Doug recently published a book, Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees.
About Disney U: 
The Disney University, founded by Van France, trains the supporting cast that helps create the world-famous Disney Magic. Now, for the first time, the secrets of this exemplary institution are revealed. In Disney U, Doug Lipp examines how Van perpetuated Walt Disney’s timeless company values and leadership lessons, creating a training and development dynasty. It contains never-before-told stories from numerous Disney legends. These pioneers share behind-the-scenes success stories of how they helped bring Walt Disney’s dream to life.
Download Podcast: Click and choose options: Download this episode
or go to the Business901 iTunes Store.
Disney U reveals the heart of the Disney culture and describes the company’s values and operational philosophies that support the iconic brand. Doug Lipp lays out 13 timeless lessons Disney has used to drive profits and growth worldwide for more than half a century.
Doug Lipp helped create the first international version of the Disney University, in Japan at Tokyo Disneyland, and then led the training team of the Disney University at the corporate headquarters of The Walt Disney Company, The Walt Disney Studios. He mentored under a number of Disney University visionaries, including the Disney University founder, Van France. Lipp consults with numerous Fortune 100 corporations and travels the world speaking about the lessons he learned at the Disney University.
Story of a Startup using KickStarter
By · CommentsI stepped in and hosted a podcast for LetusDropShip, a new drop shipping company that offers a unique way of handling drop shipping. They seek out niche manufacturers and offer them the support of their worldwide distribution system of warehouses and online/offline retailers. LetusDropShip concentrates on building brands and niches.
One of these manufacturers, Trego (A wearable case for the iPad) was discovered at a local meetup in San Jose, CA. Founder, Ramsey Elias started out using KickStarter to fund its initial offering and I thought it would be fun to view the progression of the product:
- Kickstarter: Trego – The Wearable iPad Case They reached their goal of $20,000 with 113 backers.
- Initial offering is made through Amazon and Ebay. The Trego Bag comes in two colors and can be found on Amazon:
Black and Orange: Trego Bag – B & O
Black and Green: Trego Bag – B&G - Global Distribution is sought through LetUsDropShip.Com
- A push to the industrial product market highlighted in my blog post, Industrial iPad Case – Moving Digital to Shop Floor (Includes a fun video).
The podcast is the story behind the Trego product and serves as excellent background material for a retailer. The podcast features Ramsey Elias, founder and inventor of the Trego and Jerry Gan, founder of LetusDropShip. In the podcast, we discuss the origination of the Trego case and the journey through development. Jerry discusses how he found out about the Trego case and how LetusDropShip assists Ramsey in developing an international market. Below is a transcription of the podcast, A Tray to Go for your iPad, a Trego!
If you would like to become a wholesaler of the product, please visit LetusDropShip.com
Disclaimer: At the time of this writing there is an existing relationship with LetusDropShip.
Industrial iPad Case – Moving Digital to Shop Floor
By · CommentsThe Trego is a wearable case for the iPad allowing for true portability of your iPad whether you are on the loading dock, stacking boxes or at a trade show. It extends the functionality of the iPad no matter if you are sitting, standing or taking payment. You can even flip the screen for a signature.
This video demonstrates a few of the Trego Bag’s features that may be used by CIA operatives (just joking) in the near future.
Disclaimer: There is a business relationship that exists with the distribution of this product.
