The Process of Marketing Segmentation (Part 1 of 2)

Professor Malcolm McDonald has consulted to many major companies from the UK, Europe, USA, Far East, South-East Asia, Australia and Africa, in the areas of strategic marketing and marketing planning, market  segmentation, key account management, international marketing and marketing accountability. He has written over 40 books and was Professor of Marketing Continue reading

Estimating Your Sale Cycles

As most know, I think a few of the mapping methods used in the process fields are somewhat ludicrous when applied to sales and marketing. One of my favorites, of course, is Value Stream Mapping. It is, one of the applications that I see people try and try again to Continue reading

Scholtes Canvas Overview

Part of The Lean Minute Collection on YouTube In reviewing Scholtes work, I found an outline that could be developed into an A3 or a canvas. These are tools that we have been using in the Lean world. However, we have stopped short applying them from a Customer – In Continue reading

Lean Marketing Training Outline

Part of The Lean Minute Collection on YouTube This is a video on how to navigate the menu and the pages for the Lean Sales and Marketing Online Workshop. Completely Free and available for visitors. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not Continue reading

Team and Teamwork Stack

This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Team and Teamwork Stack I organized this stack on Team and Teamwork interviews with Geoff Bellman, Jim Benson and Russ Unger. I ended up with 21 publications in the stack at the time of this publication. Continue reading

What can the Private Side learn from the Public Side?

Related Podcast and Transcription: Systems Thinking in Public Services Joe:  You deal so much in the public area, in the public service area, and we’re always thinking of what the public side can learn from the private side. What can the private side learn from the public side? Benjamin Taylor:  Wow, Continue reading

You can’t Segment a Market, a Market is There

Professor Malcolm McDonald, until recently was Professor of Marketing and Deputy Director, Cranfield University School of Management, with special responsibility for e-business, and is now an Emeritus Professor at the University as well as being an Honorary Professor at Warwick Business School. Coming from a background in business which included a Continue reading

Optimize Your Organization for Learning

I ran across this tweet from Marshall Kirkpatrick @marshallk, CEO @GetLittleBirdWhat” “What if networked, faster learning was what big organizations were optimized for? (instead of efficiency)” He had linked in this YouTube Video to the Tweet: John Hagel’s speech at the 5th Global Peter Drucker Forum in Vienna. John Hagel Continue reading

Intangibles Create Our Success

Part of The Lean Minute Collection on YouTube We need to understand the underlying forces of these relationships and what is critical for this activity. The conversation we must have, the value that must be delivered. Our models need to include the intangibles or informal exchanges that really build relationships. Continue reading