Lean Sales and Marketing thru Service Design Thinking

May

Future of Lean Transcription

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I had the pleasure of interviewing one of the noted experts in the Lean Community, Dan Jones. this is a transcription of our podcast, The Future of Lean with Dan Jones. We spent a fair amount of time discussing Lean outside the four walls of the enterprise and how Lean interacts with the customer.

Daniel Jones is the co-author with James P Womack, of the influential, best-selling management books:
The Machine That Changed the World: The Story of Lean Production
Lean Thinking: Banish Waste and Create Wealth in Your Corporation, Revised and Updated
Lean Solutions: How Companies and Customers Can Create Value and Wealth Together
Seeing the Whole Value Stream.

A short excerpt from the transcription can be found here: The Challenge of Lean with Dan Jones.

Daniel Jones is a management thought leader and advisor on applying lean, process thinking to every type of business across the world. He is the founding Chairman of the Lean Enterprise Academy www.leanuk.org in the UK, dedicated to pushing forward the frontiers of lean thinking and helping others with its implementation.

Lean Software & Systems Presentation – Business901

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This was my presentation at the #LSSC12 Conference this year. It was not my typical Lean Sales and Marketing theme. Instead, I demonstrated what I have learned and applied from many of my podcast guests.

Lean Software & Systems Conference – Business901 Presentation

A couple of the reactions from my discussion on Twitter:

@imbertti : Joe Dager has surprised everybody with a weird attendee. That’s a funny guy :) #lssc12 http://pic.twitter.com/ARJOCZTG
(In case you missed him in the picture above) @thomasjeffrey @business901 ‘s first guest at his session for #lssc12 http://pic.twitter.com/9OOsB9p0
@jlindenreed : Have u done a 5 Why from a positive outlook, to see what u do well?
@thomasjeffrey: Model people according to value network @business901 #lssc12

The Value Network Modeling of Verna Allee, M.A.,Co-founder and CEO of Value Networks LLC intrigued everyone.I also introduced This is Service Design Thinking which I found most people unfamiliar with. I may have failed to deliver on the SDCA, PDCA, EDCA concepts and in particular the message I was trying to send on Standard Work. Not sure that Standard Work should just be left out of introductory Knowledge Work conversations. No matter how strongly I feel about it.

The links below expand on the main concepts of my talk.

Individual Lean, the Root Cause of Success?

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Can the principles of Lean be applied to your daily life? Dan Markovitz, founder and owner of TimeBack Management certainly thinks so. He has developed a consultancy specializing in improving individual and organizational performance through the application of lean concepts. Dan has backed up his claim in his latest book, A Factory of One: Applying Lean Principles to Banish Waste and Improve Your Personal Performance. Dan feels Lean can be just as powerful for yourself as it for organizations.

After talking to Dan, I reviewed the 5 basic principles of Lean:

Identify Value
Map Value Stream
Create Flow
Establish Pull
Seek Perfection

I certainly found an interesting relation to how I apply them from an organizational standpoint and how I could use them to improve my day. Dan gave a few tips and encouraged me to find the root cause of several of my most nagging problems. I can’t say the choices were easy but I was certainly able to address them and make decisions accordingly. Now, if I can only sustain it!!!