Big Book of marketing from Atlas Air to Boeing
By · CommentsI had the pleasure of interviewing Anthony Bennet editor of the new book, THE BIG BOOK OF MARKETING released in January 2010 by McGraw-Hill on the Business901 Podcast. the book is based on material developed for one of Georgetown University Business School’s most popular marketing courses, THE BIG BOOK OF MARKETING is a unique and comprehensive guide to essential marketing practices from the world’s best marketers. The 86 companies represented in the book are industry leaders representing a range of goods and services, high-tech and low-tech industries, and industrial and consumer fields. Each chapter offers their real-life lessons and practical takeaways on every topic necessary for marketers to master today.
As Tony said in the podcast it is not a book filled with ideas from PHD’s. It is a book filled with authors that have CEO, V.P after their names and companies from Boeing to Atlas Air and BzzAgent to Ogilvy. What I found interesting in the book is the diversity of the content. I called it a book of short stories! Great reading, Great knowledge of information.
Anthony G. Bennett (Washington, D.C.) has worked in marketing for over 22 years, including as an international marketing research analyst with Union Camp (now International Paper), general manager/vice president for Hunt-Marmillion Public Relations (now Ogilvy), Special Assistant promoting the first Bush administration’s National Energy Strategy, and marketing consultant to small companies and national organizations. He now teaches marketing at Georgetown University.
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Your first Step in Achieving Expert Status
By · CommentsIn every industry, there’s a powerbroker in the background an advisor who is known to just a handful of people, but who helps build empires for the top “stars” who are household names.
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This is the outline, I use in developing your Expert Status. The 21-day Client Acceleration is simply a great place to start and is actually serves as a great primer for the Business901 Achieving Expert Status program.
New in the Get Clients NOW Answer Center
By · CommentsNew in the Get Clients Now Answer Center. This is a great value. Access it 24 hours a day, well organized and a wealth of information, especially for the Professional Service person.
Education: Your Marketing Secret Weapon – Article by Frank Traditi
Sometimes my quest for just the right information can completely consume the day. I find myself spending hours searching for the answer to a crucial question, seeking out a product to solve a business problem, or looking for an expert who can tell me what I need to know.
What’s the Missing Ingredient in Your Marketing? – Article by C.J. Hayden
"How can I improve my marketing?" a student recently asked me. "I’ve spent hours and hours trying to get clients, and none of my efforts seem to pay off."
How do I make the right connections when networking? – Q&A by Donna Feldman
At a recent presentation on networking, we were asked this question by a graphic designer: "I’m looking to meet CEO’s, CFO’s or COO’s, but when I’m out networking, I meet mostly middle and lower-level managers. What do I do to get to the right people?"
How Can You Sell It If They’ve Never Heard of It? – Article by C.J. Hayden
Selling professional services can often be a challenge because of their intangibility. When a client hires you to deliver a service such as accounting or web design, they can’t see the outcome in advance. They have to trust that your work will produce a result they will like, and in most cases agree to pay you for your time regardless.
New in the Get Clients Now Answer Center
