The Reflection Cycle of Lean

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Cycles of Lean

Working with Lean in Sales and Marketing have afforded me the opportunity to see tools in a different way. It has allowed me to see them from what I might call an outside-in perspective. Where most Coaches and Trainers come from the internal world of development and manufacturing, I came Continue reading

Should You Wait for Membership till after the Transaction?

The membership economy is over and above just a transactional action. The transaction should be just part of the whole membership thing. Membership shouldn’t be — let’s say after the transaction. -jd Robbie Baxter: Right, exactly. This brings us into the whole idea of a Freemium Model, which is the Continue reading

Four Dimensions of Digital Service

Designing Delivery

Next Week’s podcast guest, Jeff  Sussna founder of Ingineering.IT, facilitates Adaptive IT through teaching, coaching, and strategic design. He is the author of a new book Designing Delivery: Rethinking IT in the Digital Service Economy. An excerpt form the podcast: Joe: It’s really kind of a digital service type of Continue reading

Thinking Strategically

Paul Butler is one of the authors of the new book, Think to Win: Unleashing the Power of Strategic Thinking. At GlobalEdg. LLC, Paul accelerates the development of leaders and organizations that require them to create and lead high performing cultures. With over 30 years of experience in the public Continue reading

The Intangibles Will Create Your Success

Sales Conversation

Are you delivering knowledge to your customer in each and every step of the sales process? Do you have SMART Goals outlined to follow and assist your customer in making the decision he invited you to assist with? When we model the sales activity, we get into very specific kinds Continue reading

Pressure Test Your Brand – Put It On Paper First

If you can’t synthesize it, if you can’t put it down on paper, it’s really difficult to go forward. You save yourself a lot of money by the struggle of putting it down on paper.-jd Carolina:   Absolutely. They say that strategy is sacrificed, and you will be surprised when I Continue reading

The Role of Job Instruction (TWI) in Developing Leaders

Joe:  The most popular of all TWI programs is Job Instructions. I think you take a little different bend on it rather than just thinking of it for the worker. You talk about how it plays a role of developing leaders, can you expand on that? Related Podcast and Transcription: Using Continue reading

Using Questions in a Strategic Framework

You expand on the use of questions, and that leading with the questions approach. That approach sounds good, but it’s not the easiest to do. I think it’s hard. You think it’s just going to be a natural process of asking those questions, but it’s extremely hard to do and Continue reading

The Gentle Art of Re-Perceiving

Perception

In the landmark book, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, authors W. Chan Kim and Renée Mauborgne used the terms red and blue oceans to describe the market universe. Red oceans are all the industries in existence today—the known market Continue reading

Extending Your Platform to Membership

Robbie Kellman Baxter is a long-time advisor to some of the most popular membership-based businesses and author of the recent book, The Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue. Membership surpasses subscriptions, sharing, and meshing – it’s about appealing to the human needs Continue reading