A Lean Approach to Sales Collaboration

Part of The Lean Minute Collection on YouTube

I like to use the term EDCA (Explore-Do-Check-Act) learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycles with a customer. I added a twist to this by going a little deeper and expanding on the “E” to include Explore, Exploit, Export.

Related Blog posts:
Old Style Thinking of Plan – Do
Sales Collaboration Using Explore – Exploit – Export

CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.

Lean Marketing eBooks (More Info): Excerpt from the Lean Marketing House