Author Archive
Story of a Startup using KickStarter
Posted by: | CommentsI stepped in and hosted a podcast for LetusDropShip, a new drop shipping company that offers a unique way of handling drop shipping. They seek out niche manufacturers and offer them the support of their worldwide distribution system of warehouses and online/offline retailers. LetusDropShip concentrates on building brands and niches.
One of these manufacturers, Trego (A wearable case for the iPad) was discovered at a local meetup in San Jose, CA. Founder, Ramsey Elias started out using KickStarter to fund its initial offering and I thought it would be fun to view the progression of the product:
- Kickstarter: Trego – The Wearable iPad Case They reached their goal of $20,000 with 113 backers.
- Initial offering is made through Amazon and Ebay. The Trego Bag comes in two colors and can be found on Amazon:
Black and Orange: Trego Bag – B & O
Black and Green: Trego Bag – B&G - Global Distribution is sought through LetUsDropShip.Com
- A push to the industrial product market highlighted in my blog post, Industrial iPad Case – Moving Digital to Shop Floor (Includes a fun video).
The podcast is the story behind the Trego product and serves as excellent background material for a retailer. The podcast features Ramsey Elias, founder and inventor of the Trego and Jerry Gan, founder of LetusDropShip. In the podcast, we discuss the origination of the Trego case and the journey through development. Jerry discusses how he found out about the Trego case and how LetusDropShip assists Ramsey in developing an international market. Below is a transcription of the podcast, A Tray to Go for your iPad, a Trego!
If you would like to become a wholesaler of the product, please visit LetusDropShip.com
Disclaimer: At the time of this writing there is an existing relationship with LetusDropShip.
Industrial iPad Case – Moving Digital to Shop Floor
Posted by: | CommentsThe Trego is a wearable case for the iPad allowing for true portability of your iPad whether you are on the loading dock, stacking boxes or at a trade show. It extends the functionality of the iPad no matter if you are sitting, standing or taking payment. You can even flip the screen for a signature.
This video demonstrates a few of the Trego Bag’s features that may be used by CIA operatives (just joking) in the near future.
Disclaimer: There is a business relationship that exists with the distribution of this product.
How to look at things Differently
Posted by: | CommentsEarly this week in the blog post, Lean Sales Method CAP Do, I posted a slide deck with a link to the webinar of the same name. I also included a link to this Ted video, Lisa Bu: How books can open your mind.
The Ted excerpt on the video:
What happens when a dream you’ve held since childhood … doesn’t come true? As Lisa Bu adjusted to a new life in the United States, she turned to books to expand her mind and create a new path for herself. She shares her unique approach to reading in this lovely, personal talk about the magic of books.
And the video:
Lisa Bu makes 3 specific points in this Video:
- She uses the Map to symbolize it is just someone’s views.
- She reads about books with comparative views but different processes
- She reads about books with opposing views on the same subject.
It was a great learning lesson for me and reminded me how I must seek out opposing views.
Planning with Scenarios
Posted by: | CommentsThis is a transcription of a Business901 blog post, Scenario Thinking the Next Big Thing. My guest on the podcast was George Wright, co-author of Scenario Thinking: Practical Approaches to the Future. The book is an innovative guide to new methods in scenario thinking. The book focuses on the demonstration and illustration of practical steps in scenario development processes.
About George Wright: George is currently Professor of Management at Durham Business School, University of Durham, UK. He has consulted and provided management development programmes on scenario thinking and decision making with organizations such as Bayer, EADS, Petronas, Scottish Power, Thales, United Utilities, and national and local government in the UK. He has published on scenario thinking in international journals, including Futures, Technological Forecasting and Social Change, International Journal of Forecasting, Journal of Management Studies, and Organization Studies.
