Lean Sales and Marketing Workshop

Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your sales and marketing will also be done by committee.

The further we are from our customers’ knowledge base the more effort has to be made to create a larger and larger supply of prospects. The ability to share and create knowledge with your customer is the strongest marketing tool possible. Successful Sales and Marketing are no longer trying to get their message out but developing strategies to get the message in.

Please watch this presentation.

Lean Sales And Marketing Engagement (About 38 minutes long)

You will need a Flash Player

Please have your Lean Sales and Marketing Workbook Opened.

Download the Workbook or view on line

The Complete Lesson is available: Lean Sales and Marketing Engagement

Lean Sales and Marketing Engagement from Business901

This week, I am posting a series of seven videos and the slide decks that were used during my two day workshop. If you would like to get the most out of the experience, I recommend purchasing the Marketing with Lean Book series. I am offering the set for a limited time at 50% off.

All 4 titles above available for instant download at 50% off (6/30 thru July 7th 2013)