Paul Smith is one of the world’s leading experts on organizational storytelling. He’s a keynote speaker, storytelling coach, and author of the bestselling Lead with a Story already in its 8th printing and available in 6 languages around the world. His new book is Sell with a Story: How to Capture Attention, Build Trust, and Close the Sale. In this short excerpt, we talk about how far and should a salesperson stretch a story.
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Stay tuned for the entire podcast tomorrow!