With more than 30,000 copies sold worldwide, Susan Fowler’s powerful and influential book, WHY MOTIVATING PEOPLE DOESN’T WORK…AND WHAT DOES: The New Science of Leading, Energizing, and Engaging, is now available in paperback. Susan argues that most of the current approaches to engagement have not caught up to the science of motivation, resulting in short-term practices that undermine the long-term engagement they hoped to generate.
In her book, Fowler builds upon the latest scientific research on the nature of human motivation to explain why traditional approaches don’t work. More importantly, she provides a cutting-edge framework, model, and course of action to help leaders shape a workplace where people flourish while producing sustainable results.
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