The Microsoft Vision to Venture Series is a great package of audio for small business. Pick your favorite speaker and download the mp3 file. Better than an audio book! Take a look. http://smallbusiness.officelive.com/seminars/winningherway
NPS is based on the fundamental perspective that every company’s customers can be divided into three categories. “Promoters” are loyal enthusiasts who keep buying from a company and urge their friends to do the same. “Passives” are satisfied but unenthusiastic customers who can be easily wooed by the competition. And “detractors” are unhappy customers trapped Read More …
Marketing Assessment Scoring ==> Low = 0; High = 10 SCORE How well do you know your IDEAL CLIENT? How well defined is your CORE MESSAGE? How well is your SOLUTION PACKAGED? Rate the educational value of your MARKETING MATERIALS. How effective is your LEAD GENERATION TRIO? PR, Advertising, Networking How effective is your INTERNET Read More …
Logic+Emotion The Marketing Spiral may be replacing “The Marketing Funnel.” To most this is irrelevant. However, if you ever been in one of my seminars you will understand the relevancy to me. Read more, David Armano is brilliant. This thought may be ahead of the curve a little but again it brings up the Read More …
Scott Howard, The Radio Advertising Guru in Fort Wayne, had the following Blog about LinkedIn. I encourage you to join up and not only link to my profile but Scott’s too. On his website he has a downloadable book on how to use LinkedIn. I downloaded it, try it! ScLoHo’s Collective Wisdom dedicated to Marketing, Read More …
If you look around my blog today you will see some flaws(A) in some of the post. I am not sure all what causes that, but as of yesterday I had lost all my post, a technical error. Anyway, we are still working on correcting it. I feel much better than I did yesterday but it Read More …