Does the expert need a suitcase?

Isn’t that the truth, the farther you travel the smarter you are. I think the smartest I have ever been was in Cairo, Egypt, even though I was unable to get a $200 package out of customs for less than $400. Being perceived as an expert in your own home town is simply the most Read More …

Becoming Employable – Community Resource Fair

The Community Resource Fair will be held on Wednesday, June 17 and will run from 12:00p.m to 6:00p.m at the Four County Vocational Cooperative, 1601 East Dowling St., Kendallville, IN 46755. Business901 will conduct a 45-minute workshop on Becoming Employable – How to Market Yourself. I will demonstrate what it takes to market yourself in Read More …

When you expand your product line, where I would start?

We talk a lot about Target Market, Ideal Client and your core message. But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at? Without question, is there one thing that you do better than anyone else? For example is there one Read More …

The Global Six Sigma and Business Improvement Awards 2009

The Global Six Sigma & Business Improvement Awards – www.tgssa.com– are presenting you with a great opportunity to win recognition for the great work that you and your business excellence people are delivering to your organization. “We are extremely excited to have received this recognition from WCBF for Best Emerging Business Improvement. I believe this Read More …

The Stimulus Revealed – Fort Wayne Chamber Event

“Last Thursday’s conference at the Chamber on the Stimulus package was certainly revealing! Baker & Daniels team of nine professionals from their Washington D.C., Indianapolis and Fort Wayne offices provided key insights on the American Recovery and Reinvestment Act. Last Thursday’s conference at the Chamber on the Stimulus package was certainly revealing! Baker & Daniels Read More …

4 P-s of Marketing- replaced by 5 B-s

In 1960, E. Jerome McCarthy introduced the as a way to describe the mix of factors required to successfully market a product. McCarthy labeled the 4 P’s as Product, Price, Place (distribution), and Promotion. The idea was that if you could identify the right combination of these elements, your marketing would succeed. Since then, many Read More …