Navigating the creative process can be messy, frustrating, and unpredictable. But it is possible to manage the uncertainties of the creative process and use it to your advantage. Embracing uncertainty is essential to understanding the creative mess and unlocking your creativity. Understanding Creative Mess A creative mess is an inherent part of the creative process. Read More …
In today’s digital age, marketing is not just about ideas and campaigns – it’s about experiments and processes. For companies to be successful, they need to know how to evaluate and monitor the progress of their marketing experiments. Businesses can quickly determine the best-performing approach and adjust accordingly by testing different strategies. However, it’s important Read More …
Creating A Powerful Playbook For Delivering Maximum Customer Value Creating a powerful playbook for delivering maximum customer value requires an effective framework to ensure the right message is sent to customers at the right time. This framework should be based on customer data and insights about customer needs to reach potential customers effectively. It should Read More …
Business development’s future lies in combining modern techniques and traditional methods. As technology evolves, businesses should utilize new tools and resources to stay ahead of the competition. Social media has opened up many opportunities for businesses to reach potential customers and build relationships. At the same time, traditional methods such as networking, referrals, and cold Read More …
With Relationship Mapping, you can gain an in-depth understanding of your customer base and the relationships between them, leading to more effective Account Based Marketing (ABM) strategies. Relationship Mapping can be a powerful tool to uncover opportunities and build a successful ABM campaign, from identifying target accounts and decision makers to gaining insights into interconnections Read More …
Lost customer feedback is a type of market research that collects feedback from former customers or clients to understand their reasons for leaving. This information is great for troubleshooting the customer experience and identifying areas of improvement. By gathering customer feedback, companies can gain insight into why customers switch from one supplier to another. It Read More …