Mplan for a Turnaround Consultant: "My ideal customer has a privately-owned company which has had negative profitability for a period of time, typically more than 18 months, or they have a recently-started company which may never have achieved profitability.
The driver of these losses is often accompanied by reduced market share, quality issues and employee morale. The reality is that, even with an infusion of capital which is difficult if not impossible to get, without intervention into how the company is being managed they are most likely to fail. If the owner still believes a capital infusion will correct their problem, they are not a likely candidate."
If that sounds like you, embedded inside the plan is an outline for an assessment that the consultant would perform, and it goes like this:
"The trial stage is a paid assessment that is based on: 
-
Financial Ratio Assessment
-
Sales and Marketing Evaluation
-
Operational Assessment
-
Organizational Assessment
-
Present Cost Structure
-
Product Mix Analysis
-
Future Viability of Product(s)
-
Cash Flow Projections"
Seldom can an assessment be done without the use of a consultant and I recommend that you consider one. Objectivity is what you need at this point and seldom will you find that in-house. Take a look at the entire plan, even though it is written for a consultant it spend a great deal of time on the customer side.
This is an excerpt from a sample Marketing Plan for a Turnaround Consultant. The entire plan can be seen on Marketing Plan Pro Website .
P.S. To be completely transparent, I wrote the plan.
Comments are closed.