Can Introvert Tendencies be a Marketing Advantage?

Joan Friedlander, owner of Lifework Business Partners was my guest on the Business901 Podcast and we had the opportunity to discuss creating realistic and executable marketing plans for self-employed service business owners and key members of a business team. One of Joan’s specialties is working with Introverts and our conversation extended into using those introvert tendencies as an advantage in today’s business climate.

Joan was my facilitator when I became a Get Clients NOW™ Facilitator and still offers the program and has a program starting on May 11th. She is an outstanding instructor and I have never met anyone that facilitates a teleseminar better. As a bonus, she had offered my listeners this download: 5- Steps to effective Follow-up.

Lifework business Partners works with solo-entrepreneurs and small business teams that are stretched to their limits. She works with them to improve effectiveness through a 3-pronged “workstyle approach:” focusing on high-priority outcomes, tapping into the key talents of each member of the team, and working in harmony with an individual’s unique “energy signature.”

Joan is a lifelong student of human potential and behavior. She enjoys playing in the game of business and, as she’ll readily tell you, finds that’s it’s an excellent playground for personal growth, self-expression and learning. At the heart of her work is a purpose that she first articulated in her teen years, that all human beings have a right to pursue and engage in work that they enjoy, is satisfying & fun.

Before graduating with a degree in psychology from the University of California at Berkeley, Joan started studying alternative models for understanding and maximizing one’s full potential. She brings her diverse business background – she held 21 jobs before launching her coaching business in late 2000 – and various studies to her work with her clients. Joan focuses on personal productivity and work-life balance issues.