Craig Crook was a guest on my show, Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage. How long can you last as a differentiator?
As an add on to this fellow coach Adrianne Machina @ Tornado Marketing just blogged about Differentiation for Professional Services , she has some great examples, so read the entire blog but here is an example: “When we’re sellers of professional services, we need to be able to articulate how we’re different than our competitors – and that begins with HAVING a difference. If you don’t have a way to differentiate and dominate, you’ll be stuck competing on price. And that’s a problem because there’s always someone willing to lower their prices, and go out of business faster.