When designing products, services, and experiences to meet customer needs, it’s essential first to understand those needs. However, customers’ needs are constantly changing; this makes it difficult for designers and researchers to design products relevant to the target audience at any given time. The iterative design research (IDR) process is a proven solution for addressing Read More …
Marketing Action Research (MAR) is an emerging qualitative methodology that helps marketers solve problems and test ideas with customers. MAR involves collaborations among marketing, research, and other departments to conduct experiments with customers. Companies use these experiments as “action” steps in solving a problem or testing an idea. In each of these steps, you need Read More …
If you’re looking for a way to help your marketing team be more productive, you should consider using action learning sets. Action learning sets are educational development tools that can help your team members learn new skills and techniques more quickly. Additionally, action learning sets can help you create more productive client partnerships. What Read More …
Creativity is the force that enables us to see the world in a new way and find solutions to problems we can’t even begin to solve using logic and reasoning. But, with so many of our routines and patterns automated, how do we access this creativity again? How do we spark it back into life? Read More …
Sales discussions are one of the best methods of fostering active learning and promoting learning in companies. The discussion allows people to share their ideas and learn from each other and, ultimately, from customers. Skills are learned through discussion that can be used in real-world situations. In the simplest definition, action learning is a process Read More …
In today’s business climate, customer engagement is more important than ever. With so many options available to customers, companies must take action to engage their B2B customers. This can be done by taking into account the customer’s situational awareness. This includes understanding the specifics of the customer’s procurement approach, including regulations and approvals. Additionally, it’s Read More …