thru Adaptive Marketing Practices
Cutting through Clutter and Competing on Clarity When I venture out to improve the sales and marketing process, these are core ingredients that I need to address for a successful outcome. The primary source for this information is from the book and handbook of Bill Jensen, Simplicity: The New Competitive Advantage in a World of Read More …
We are seeing a shift in organizational structure that is unprecedented in modern times. This shift seems to dominate most social media forums, discussion groups and conferences. It has permeated even the largest of organizations. Being agile and innovated is not enough. We have to be transformational and disruptive to meet today’s demands. Our organizations Read More …
@markusandrezak. is my guest next week on the Business901 podcast. Markus Andrezak is speaking at the upcoming Lean Kanban Central Europe Conference (It is Hamburg, Germany, Nov 4-5, 2013) about Boundaries of Kanban – Disruptive Innovation. An overview of Markus’s talk sums up our conversation in the podcast quite well. Lean Kanban Central Europe Conference: Read More …
I have been familiar with The Silva MethodTM for many years and have not always been a proponent of it. Jose Silva had no formal education and had little in the way of any evidence that what he taught was correct. In spite of all this, he created what we refer to today as an Read More …
Many of us when we think about User Personas, Buyer Personas, User-Experience Design or whatever flavor we would like to call it, feel that it is this mysterious process that is highly technical or very creative. Well the truth is that you can make it whatever you would want but the best User Personas are Read More …
Imagine how that will affect your career – when you’re making the right business decisions, and choosing the most trustworthy partners. Imagine being able to tune in to exactly what your partner is feeling, and how that brings the two of you even closer. Imagine being able to rely on a strong “inner voice” that Read More …