Eric Reidenbach founder of Six Sigma Marketing Institute and I were having a discussion on several marketing topics such as… Data Mining Six Sigma Marketing Lean Marketing Variation The Endangered CMO Lack of Leading Indicators Roe of a Black Belt in Marketing Counter Intuitive Data Measurement and Marketing …and the recorder was running. We had Read More …
I was having quite a discussion on Value Streams with Dr. Reidenbach founder of Six Sigma Marketing Institute, and author of over 20 books on marketing and market research. In answer to a few of my thoughts he defined how a a Six Sigma Marketer looks at Managing Value Streams. His points are well taken Read More …
Carol Ptak is first and foremost a thought leader. You will find in the podcast that Carol has an extensive background in Supply Chain and Management. It was one of my most informative podcasts full of fresh ideas, examples and usable material. Even though it centered around Supply Chain most of the principles can easily Read More …
How Good are you at Marketing Yourself? Marketing your Black Belt: Every 2 weeks on Friday. Marketing your Black Belt is based specifically on addressing these issues: Customer Acquisition, Marketing, Customer Retention and Communication & Collaboration. Get Clients NOW – 28 Day Program: Program starting on first Monday of every month: 3:00 PM to 4:00 Read More …
WHERE is an important word today. As we have broken down barriers, the world has seemingly became smaller but are demands have increased. Don’t think about WHERE you should stick your next ad or send your next newsletter. WHERE is about the communities that you spend your time in. Successful marketers today spent their time Read More …
If the facts don’t fit the theory, change the facts! – Albert Einstein I think many of us put blinders on when we get a good idea and forget that well let me throw another quote out to you: We don’t see things as they are, We see them as we are – Anais Nin Read More …