Managing Customer Value
When most think of a marketing funnel or Marketing with PDCA, they tend to think of a stage by stage progression. I contend that the successful processes operate in a more spiral like progression. You would start with an identified product/market and some type of interaction from a prospect to identify them at the entry Read More …
The Deming Cycle or The Plan-Do-Check-Act (PDCA) model is a proven framework for implementing continuous quality improvement. It originated in the 1920s with Walter A. Shewhart. These four steps provide the framework for continuous improvement. The PDCA cycle basically starts with a plan and ends with an action in accordance to the information learned during Read More …
Increasing or sometimes just maintaining sales is a major challenge for a company these days. Many companies will receive an edict that we want to increase sales 10% this year. But really how are you going to do that? The mechanics are one thing. Gaining consensus and understanding is a totally different thing and maybe Read More …
Daniel Matthews is an expert trainer with 30 years of training experience including Lean implementation and Training within Industry (TWI). He has spent fourteen of those years with the Toyota Company where he created and made use of the A3 as a core component of continuous quality improvement. Dan is the author of The A3 Read More …
Steve Denning has written an excellent book portraying Lean and Agile techniques to the practice of management. Many of his thoughts parallel mine though I am only viewing these techniques from a sales and marketing perspective. His seven principles depicted below is the essence of the thoughts in the book. The book is well written, Read More …
My new eBook, Marketing with A3 utilizes A3 thinking and enables you to apply a systematic method of problem solving to your marketing and sales. If you want to learn more about the A3 thinking process, this is my recommended list. There is little duplication of material between these resources and I think you will Read More …