Why A3, Why now in Lean thinking eBook

Mike Osterling, the President and Principal Consultant at Osterling Consulting was my guest on the Business901 podcast, Why A3, Why Now in Lean Thinking?. This is a transcription of the podcast. Why A3, Why Now in Lean Thinking Osterling Consulting was founded for the purpose of supporting organizations on their continuous improvement journey. Building upon Read More …

Why does sales and marketing operate to a different quality standard?

After reviewing the new edition of Juran’s Quality Handbook: The Complete Guide to Performance Excellence 6/e,  I wondered why companies hold the entire company to such a high quality standard but leave Sales and Marketing off the hook. Technological measures of quality has existed on shop floors for many years, but measures of quality have Read More …

The Future of Marketing is Lean

The sales and marketing structure has drastically changed. The typical structure still used by many is when competition was not as great and technology was not the force that it is today. Most of the time sales and marketing sold solutions without every defining the customers problem. The typical sales forecast was derived on increasing Read More …

Learn, Solve, Save with PDCA

Why do we need to use a continuous improvement methodology? Look how Dave Snowden of Cognitive Edge describes creativity and innovation: Starvation, Pressure, Perspective Shift However, when you have a passion for a project,  look at Michael McDaniel , a senior designer at frog design. Prior to joining frog design in 2008 as a Senior Read More …

Lean Software and Systems Consortium 2011 Overview

The Lean Software and Systems Consortium (www.LeanSSC.org) is proud to present Lean Software & Systems Conference 2011 (LSSC11) is featuring an outstanding lineup of speakers, open space sessions, networking and social events, May 3-6, 2011 at the Hyatt Regency Long Beach, CA.  Keynote speakers Chet Richards Author of Certain to Win: The Strategy of John Read More …

PDCA for Marketing = Knowledge Creation

Professor Ikujiro Nonaka in the book, The Knowledge-Creating Company: How Japanese Companies Create the Dynamics of Innovation proposed that organizational knowledge is created through a cycle of continuous social interaction of tacit and explicit knowledge involving four modes of knowledge conversion: Socialization, Externalization, Combination and Internalization. The cycle is a spiral one as each pass Read More …