thru Adaptive Marketing Practices
Let’s introduce the book, The Startup Equation, and could you tie that title to the content? Is there a bunch of math in it or what is it? – Joe Dager An excerpt from Next week’s Business901 Podcast Ja-Nae Duane: I know. Everyone hears that title and they immediately think math, and that’s not the Read More …
Bill Seagraves specializes in helping aspiring business owners make the leap from the restraints of corporate America to discover the freedom that small business and franchise ownership can provide. With more than 20 years of experience as an entrepreneur and financial funding expert, Bill is expertly positioned to offer sound advice that has seen hundreds Read More …
Yesterday, I introduced the Developing a Lean A3 Marketing Plan for review and comments. I encourage you to review it before proceeding with this post. Every startup has different nuances and may be reviewing this post at different times in their development, I have found outside of having a bad idea, the area that distinguished startup marketing Read More …
I have been a big advocate of the work that Jeanne Liedtka, a Professor of Management at the Darden Graduate School of Business at the University of Virginia, has done. Several years ago, I had the pleasure interviewing her co-author Tim Ogilvie on the Business901 Podcast, Transcription with Podcast link: Using Design Thinking for Growth. I have used Read More …
When scaling companies, I always followed the thought that you needed core competencies that could be performed as standard work along with incremental improvement into your markets or through your product/services. However, this is just not about becoming more effective and efficient around your core; it is about exploring the edges of your product/services or Read More …
Part of The Lean Minute Collection on YouTube This is a quick overview of a few of the books both old and new that have been written on applying continuous improvement (Lean and Six Sigma) in Sales and Marketing. CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have Read More …