thru Adaptive Marketing Practices
Our sales environment is changing. I believe that it can no longer be viewed from the sales and marketing funnels of the past. These funnels market to many and exclude people narrowing down to the ideal organization/person that eventually purchases. I believe we market toward opportunity and build funnels of opportunity versus funnels of exclusion Read More …
For a business to scale, you need new customers. Where do you find them? In the past, we looked at marketing to the masses and in hope that we will find a likely candidate and narrow them down through discovering how much pain they are in relative to our product offering. Some may call this Read More …
Lean Frontiers offers FREE quarterly webinars aimed at enterprise-wide engagement. Leadership, Accounting, Sales, HR, Logistics, IT, R&D. Imagine if each of these business functions worked in unison in supporting lean as a business model. This March they are running a series of 30-minute webinars to include: You can register for one or all Lean Frontier Read More …
I wrote these steps several years ago. In Monday’s post, I will update these 7 steps to my current thinking. I wonder how much has to be changed. Any suggestions? Develop a Customer Persona. Remember, though the commonality does have to be centered around your product/service, you may find out drawing a stick person and Read More …
In a recent NY Times article, With Farm Robotics, the Cows Decide When It’s Milking Time, they discuss the attributes of a new technology that through robots and transponders cows get individualized services. The collection of data includes: The robots also monitor the amount and quality of milk produced, the frequency of visits to the Read More …
Outside of blogging and podcasting, I do actually get a few real jobs that typically involve creating workflows to assist in managing and implement a change. This is done a variety of ways, and I take little credit for any success. I have followed John Kotter’s 8-Step Process for Change introduced in Leading Change as closely Read More …