thru Adaptive Marketing Practices
This may sound like Abraham Maslow’s saying, “If all you have is a hammer; everything looks like a nail” and if it does, I will admit that my principles and practices are with a Lean based approached. Most of the work I have seen to date in Service Design has been educational or Public Sector Read More …
Give a man a tool and it is soon outdated. Teach a man how to improve a tool will stay forever. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Read More …
Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find a flavor of Service Design, Appreciative Inquiry and Design Thinking intertwined. This Read More …
Many Lean Consultants or internal Lean Champions deal with the supply side of the equation. Sales and Marketing work on the demand side. So, you have to find common ground to introduce Lean. I think the first step is developing a consensus on Standard Work. It will meet resistance, but it is the one thing Read More …
Lean has an infatuation with time, just look: Lead Time, Takt Time, Cycle Time, Machine Time, Process Time, Value Add Time, etc. With all this time-based thinking what it the first thing we try to do when applying Lean to Sales and Marketing? The first step involves mapping our sales cycle looking for waste and Read More …
In a recent blog post, A Teaching Resource for Design Thinking, I discussed the seven principles of Dr. Charles Burnette’s IDeSiGN. It is Design Thinking course he created for children. He freely shares this information on his website idesignthinking.com. Dr. Burnette is my Tuesday podcast guest and I think you will find him entertaining and Read More …