thru Adaptive Marketing Practices
The Agile Minds Group in Belgium recently held a conference on Lean Software Development. The speakers were a few of my favorite podcast guests such as Jim Benson , David Anderson and Don Reinertsen. Don is always entertaining and has such a way with explaining statistics that he makes himself difficult to argue with. This Read More …
Value Stream Mapping is a process most consider an exercise for finding and removing waste. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation. A Systems2win Excel template is depicted below: In Sales and Marketing you will utilize a Value Stream Mapping process on a project by project basis but Read More …
..when applied to Lean Sales and Marketing. We have all heard the saying attributed to John Wanamaker, a department-store magnate in the late 19th century, famously said that half the money he spent on advertising was wasted, but that he didn’t know which half. That theory is substantiated in a blog post, Why Should 50% Read More …
When I use this term, it is based on a simple theory that Teamwork Is an Individual Skill. In this book by Christopher Avery he describes a team as a group of individuals responding successfully to the opportunity presented by shared responsibility. Paraphrased from the book: Your ability to create high quality, productive relationships is Read More …
My guest on the podcast Joseph Michelli takes you through the Zappos company culture now and what may be the future. Joseph’s latest book, The Zappos Experience: 5 Principles to Inspire, Engage, and WOW has generated my interest on the relationship of employee and customer experience as demonstrated in my blog post, Is Zappos the Read More …
The concept of PDCA (Plan Do Check Act) is based on the scientific method, as developed from the work of Francis Bacon (Novum Organum, 1620). The scientific method can be written as “hypothesis” – “experiment” – “evaluation” or plan, do, and check. Shewhart described manufacture under “control” – under statistical control – as a three Read More …