thru Adaptive Marketing Practices
You are what you charge for. And if you’re competing solely on the basis of price, then you’ve been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. Joseph Pine co-author of the book The Experience Economy: Work Is Theater & Read More …
These webinars will discuss utilizing the Lean Marketing House Concept and how to apply Continuous Improvement to your marketing process. Each Participant will receive the E-Books Lean Marketing House, Marketing with PDCA, Marketing with A3 Business901 will introduce Lean Marketing Concepts in a rather unique way. You will receive a download link to each webinar Read More …
In a previous post, I discussed the SALES PDCA Framework for Lean Sales and Marketing Teams. Within the actual PDCA stage the sales team is empowered to make their own choices and determine their own direction to accomplish the goals of that cycle. This framework is introduced in the book, Marketing with PDCA . During Read More …
Overview: The Value Stream Manager is responsible for maximizing return on investment (ROI) through his particular value stream of customer identification, customer value, customer acquisition, customer retention and customer monitoring (Value Stream Mapping Customer Value). He translates this value stream and assigns it in conjunction with the team coordinator to particular teams similar to how Read More …
In a previous post, Identifying your Lean sales and marketing teams, I discussed the other roles in the Lean Sales and Marketing Process. This is part of the SALES PDCA framework that we use before starting the PDCA IMPROVEMENT LOOP. The role of Team Coordinator (TC) is the key person in the Lean Sales and Read More …
In researching Service Dominant Logic (S-D Logic), I found the concept not all that new. I found the catalyst for this interest was the publication of an article by Stephen Vargo and Robert Lusch in a 2004 edition of Journal of Marketing entitled “Evolving to a New Dominant Logic for Marketing and later their book,The Read More …