Getting Started with Innovation, Jobs to be Done? Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing his work in What Customers Want: Using Read More …
In a past podcast with Grant Leboff, Selling in the Digital World and author of Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More, we briefly touched upon today’s sales funnel. He reminded me that the original sales funnel and still the one in general use today was developed Read More …
The Origin of Jobs To Be Done Theory (JTBD) and the practice of Outcome-Driven Innovation (ODI) Tony Ulwick has turned jobs-to-be-done theory into the world’s most powerful innovation process: Outcome-Driven Innovation (ODI). This patented innovation process is the cornerstone of their success. Tony has evolved the innovation process from an art to a science. first introducing Read More …
As most of you know, I am a Lean practitioner that specializes in Service Design and Sales and Marketing. Most of my work has been in SaaS disciplines working with organizations in the Business Development area and to onboard external groups such as affiliate, re-sellers and reward programs. I have also managed and worked closely Read More …
One of the few certainties in marketing is that there will be an increasing amount of data, information at our hands in the years to come. In fact, there has been so much of it that for the last ten years most of us don’t even know what to do with it all. We store Read More …
Most of my Saturday blog post tend to be a little light and a step off the weeks business posts. I hope this meets the criteria. Most of my readers are familiar with Jobs-To-Be-Done type thinking but this video is a great refresher or introduction for people that are not. [arve url=”https://youtu.be/RQjBawcU_qg” align=”center”] There is Read More …