Using Marketing to sell inside your organization, Checklist

Yesterday I discussed how to use marketing inside your organization and creating a burning desire to complete the project. Today is a checklist for your marketing department to use when implementing a Marketing campaign for the project. Preparation: In defining the scope of the project, set a clear destination mission, vision, objectives, milestones, strategies and Read More …

Do you use your marketing to sell inside your organization?

Few projects are on time and under budget. These failures can be devastating to the individual, costly for companies and damaging to morale. Why do so many projects fall short of their initial expectations? There is a huge difference between who has a plan and hits the ground running, but maybe as important is making Read More …

How Cumbersome is your Project Management Tool

Here’s a quote from Plato: “The beginning is the most important part of the work.” A project needs to be planned, controlled, and monitored from its inception to its completion. In fact, all projects use a methodology of processes, procedures and templates. If you don’t think you have one, it really means that you have Read More …

Mirror your Customer – Understanding his process

The previous blog on this subject discussed a 10-step decision process for a customer and what may take place. Now, the next requirement from a Lean Marketing perspective or any other perspective for that matter is to understand the meaning and to define it in a useable manner. Listed are just a few of the Read More …