Organizations operating in today’s competitive marketing spaces have to embrace change constantly. But change can present uncertainty and interrupt traditional methods used to create value in markets. The answer lies in learning how to capitalize on emergence. Emergence is a powerful phenomenon that occurs when small patterns appear in complex systems, which can lead to Read More …
Product management plays a critical role in the success of any organization’s products or services. Product managers combine design, engineering, marketing, and data analysis skills to develop products that add value to a company’s brand, meet customer needs and expectations, and differentiate the organization in the market. In the modern age, product managers must stay Read More …
Artificial Intelligence (AI) in marketing campaigns can benefit businesses. AI can help marketers gain insights into customer behavior, automate marketing activities and deliver more targeted campaigns. Additionally, AI can help with agile project management by automating processes and increasing efficiency. AI-based marketing enables organizations to quickly analyze data to generate insights that would otherwise take much Read More …
Customer centricity can be defined as focusing on and treating customers as the top priority and the primary asset of any business. It is the process of developing, maintaining, and executing all business activities that contribute to customers’ ultimate satisfaction. It is well said that if a company is customer-centric, its brand must become superior. Read More …
To truly understand the customer experience, brands must consider their product development strategies. These strategies dictate how products will be designed, developed, and marketed to shape their value proposition. The key to understanding your customers’ markets is having access to reliable market data. Fortunately, there are a number of sources of market data, including surveys, Read More …
Some manufacturers are looking to the Blockchain to help solve vexing problems such as counterfeiting and product recalls. The Blockchain can provide a tamper-proof record of a product’s history, from when it is manufactured to when it is sold. What is a blockchain, you may ask? It is best explained as a digital ledger of Read More …