Disclaimer: This is about selling my own home and information can be found at http://FortWayneHomeforSalebyOwner.com. I feel somewhat challenged to use predominately Social Media, the web and a 28 day plan in selling our Fort Wayne home. Yes, I do have yard sign. I have always discussed that people that talk the talk should walk Read More …
The other day Seth Godin had a post titled , The factory in the center. He said: Old time factories had a linear layout, because there was just one steam engine driving one drive shaft. Every machine in the shop had to line up under the shaft (connected by a pulley) in order to get Read More …
The Indirect Marketing depicted in the light blue section of the Value Stream Marketing layout incorporates a wide array of marketing tools. This can be similar to the top of someone’s marketing funnel but it also to the concept of flipping the funnel(see book below) and re-using your existing customer stream that you have in Read More …
The overall concept of Value Stream Marketing is that you must continuously add value and create value in your marketing for your customer. For most of us, it is no longer an issue of cute and clever it is an issue of content and circulation. It goes hand and hand with the transition from Outbound Read More …