If you had to choose a single word to describe the dominant thinking in your marketing, what would it be? Showing, Telling, Learning, Collaborating, Empowering or…
A very simple suggestion and very telling. If you review your marketing collateral can sort and organize them in a storyboard fashion. Then put them in columns and put a heading on the columns. Is that the image you want to portray? Is your message consistent? Leave a comment on LinkedIn if you would like: http://bit.ly/2JMHuXn
P.S. Is it time to focus on the customer and their journeys rather than on your products and their purchase pathways?