In the Value (Measure) stage of Driving Market Share, you will create a value model for each of your targeted product or markets. This value model is the voice of the market (VOM) that drives all operational and strategic initiatives undertaken by the organization. The VOM replaces agendas, hunches and strategic guessing as the guiding factor in growing market share. Value has been shown to be the best leading indicator of market share and top-line revenue growth. Learn how to use superior value creation and delivery to propel growth within the targeted product or markets. 
5 Cs of Driving Market Share is a comprehensive program. It is not a project-by-project approach for reducing the costs of marketing activities, but rather an approach that seeks to enhance marketing’s effectiveness and efficiency. For organizations that have deployed Six Sigma or other quality initiatives, the 5 Cs approach provides a user friendly bridge for moving the quality focus from the manufacturing floor to the marketplace. Those seeking to become best in market must shift their focus from a product orientation to a market orientation, from an internal efficiency focus to an external focus. Best in market companies will be those that can make this transformation and make it soon.
Download Podcast: Click and choose options: Download this episode
or go to the Business901 iTunes Store.
Dr. Eric Reidenbach the creator of this program has allowed me to offer the audio section of the program on the Business901 Blog this week. An outline of this weeks activities:
- Monday: Customer Identification
- Tuesday: Customer Value
- Wednesday: Customer Acquisition
- Thursday: Customer Retention
- Friday: Customer Monitoring
If you would like to learn more about this program visit 5Cs of Driving Market Share.
If you would like to purchase this program at a 50% discount for the next 7 days only,
use the link below.