When @addartis on Twitter yesterday posted that the Reflection A3 (CAP-Do) looked a lot like a Lean version of the Six Sigma process of DMAIC (Define -Measure-Analyze-Improve-Control), I had to admit they were eerily similar. I pulled up from my archives or more specifically the eBook, Marketing with A3 (More Info), and rolled out an A3 on DMAIC.
After reviewing there are some definite similarities. However, being somewhat of a Lean loyalist, I think the overall flavor of the 2 are quite different. Though the idea of Check and Plan are somewhat internal to the organization, the Act and Do cycles are very much an external process or what we might call done with an outside-in approach. However, it certainly opens my eyes and allows a much more open approach to DMAIC. Any thoughts?
Yesterday’s Post: The Quickest Way to Write A Quality Marketing Plan
CAP-Do (More Info): What makes CAP-Do so attractive is that it assumes we do not have the answers. It allows us to create a systematic way to address the problems (pain) or opportunities (gain) from the use of our products and services.